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Celebrate in London this May

Footy Fans and Royal Watchers Unite for London’s Fantastic Celebrations this May

For those out there who are keen royalists and football enthusiasts to boot (get the pun), you must think that all your Christmases have come at once!

The up and coming nuptials of our charming Prince Harry and his beloved ‘Suits’ actress Meghan Markle on May 19th, is reason enough to make your way to London this spring to celebrate.  Added to this the FA cup final taking place on the same day, and you have a marriage made in heaven!

These must-see events will cast a frenzy of excitement over London and its suburbs during this splendid weekend, making it the place to be, ensure you book early to secure your perfectly located serviced apartment from which to enjoy the festivities.

The Royal Wedding

Certainly, everyone loves a wedding, especially a royal one, and especially one where the groom is perhaps the most popular young royal ever, with his rugged looks, roguish antics of the past and most sincere nature, like his mother, Princess Diana.  It is therefore no surprise that we regard this wedding as a special event in our history.  A wedding such as this, involving a senior member of the royal family, (Harry is currently 5th in line to the throne), is seen as an important occasion, and as such, will attract huge national and international attention and coverage.  Although it’s likely to be on a smaller scale than the wedding of his brother Prince William to Kate Middleton in 2011, which took place in the vast expanse of Westminster Abbey, (capable of holding 2,000 guests), Harry and Meghan’s venue, in St George’s Chapel, will be far a far more intimate affair, holding only 800. 

Book your London serviced apartment for the May Royal Wedding

Expect still to see though, a wealth of royal guests, along with A-List celebrities.  Anyone who is anyone will be angling for a royal wedding invitation right now.  It is rumoured that Sir Elton John, a close friend of Princess Diana, has cancelled several of his Las Vegas gigs over that weekend, so it seems likely that he’ll be there, whilst no royal wedding would be complete without the Beckham’s, who are close friends of both William and Harry.  Hopefully, if Sir David does attend, he won’t make the same faux pas as he did at William and Kate’s wedding, when he overlooked correct procedure, as he inadvertently wore his OBE medal, received for his services to British football back in 2003, on the wrong lapel!  He was suitably embarrassed by his rusty etiquette and righted the oversight after being discreetly alerted by another honouree, much to the relief of Posh, I’m sure!

The couple’s choice of venue, the 14th C, awe inspiring, St George’s chapel, is more personal to Harry, as this was where he was baptised when just 3 months old, and is where his beloved Great Grandmother, The Queen Mother, rests.  It is also a more convenient venue for Her Majesty the Queen, as Windsor is where she resides for the much of the year.  Considered one of the finest examples of Gothic architecture in England, the chapel has hosted many royal weddings in the past, including that of Edward V11th to Princess Alexandra and Prince Edward to Sophie Rhys Jones. Although Windsor Castle will obviously be closed to the public during the marriage festivities, it is one of London’s greatest tourist attractions throughout the year, attracting millions of visitors, and well worth a visit.

Excitement about royal weddings isn’t a new occurrence, and historical documents show that it’s not just the marriages of heirs to the throne that have been the focus of attention. Weddings of younger siblings, such as Prince Harry, have also been major events.  So why not get yourself down to London this May and join the celebrations? Whether you do this by cheering the happy couple in the streets of Windsor, or within the historical, majestic sites of London itself, you will certainly have a stay to remember.

If you need help finding the right serviced apartment for you, checkout our personal apartment finder service.

The FA Cup Final

If you are out of the running for an invite to the wedding, then a great alternative, especially if you are an avid football fan, would be to get down to Wembley stadium to see a moment of English football history. This is the oldest and longest-running football competition in the world.  Initially having only 15 entries from clubs, it was first held in 1871-72.  Since that time, it has grown continually every year and now boasts hundreds of teams all entering the competition with hopes of getting to the elusive final.  It is usually played at London's Wembley Stadium, although from 2001 to 2006, extensive renovations at Wembley meant that the final was held in Wales at Cardiff's Millennium Stadium.  However, from 2007, the FA Cup returned to Wembley’s impressive, newly refurbished, stadium.

Find your serviced apartment for the May FA Cup Final in London

Not everyone is lucky enough, to obtain the prized cup final tickets, so to savour some of the build up to the final and experience all the excitement and frenzy associated with it, you could head off with your mates to watch the match live in one of London’s famous bars, soaking up the atmosphere as you support your favourite team.

The factor that really adds to the excitement is that this competition is a knockout tournament, involving teams from all levels of competition, which means that you have that David and Goliath situation….a small team could surprise everyone by knocking out one of the biggest and best teams in the Premier League! This therefore makes thrilling matches where nobody can really predict the outcome.  So for sports enthusiasts, lover of underdogs and football fanatics alike, this event is one that is etched on the sporting world calendar and therefore not to be missed. 

With some 89,000 fans in attendance at the 2017 final, this is one of the most attended football events in the world.  Last year, the 136th FA cup final was played between Arsenal and Chelsea. Arsenal was victorious in celebrating a 2-1 victory, making them the record holders after winning this prestigious trophy 13 times.  They are now the most successful club in FA Cup history.

As with Windsor Castle, the Stadium is open for tours throughout the year, although these may not be available on some holidays and event days, so check before booking.  Wembley Stadium is an amazing place to savour footballing of the past and retrace your footballing hero’s footsteps.

With the wedding taking place in Windsor and the FA Cup in Wembley, it makes perfect sense to stay within easy reach of the many tube stations that can take you to both venues.  Central London itself will also be buzzing, with, no doubt, giant TV screens to keep the crowds happy, along with a host of activities thrown into the mix.  So, to experience all this excitement, why not make an extended stay from your visit to London this May?

Euracom have a wide range of luxurious, serviced apartments that can make your stay in the capital a memorable one.  With easily accessible transport links to both Windsor and Wembley, our apartments will provide the best of both worlds; A great setting to stay, whilst having excellent travel links nearby, making your trip to witness these spectacular events easy and trouble free.

The following serviced apartments from Euracom are just 3 examples from our amazing portfolio of London serviced apartments.

1. Short stay apartments London E1 Canary Wharf, Trinity Tower

Situated within the prominent 'Tower' building of the Lanterns Court development, Trinity Tower provides luxury facilities ideal for leisure stays in London along with corporate clients who wish to work in London. With easy access to Canary Wharf with its numerous shops, bars and restaurants, these affordable, luxury apartments are also ideally situated if you want to venture a little further afield, due to the excellent transport links. For a nightly fee from just £163p/n, the apartments boast a bright, luxurious, fully furnished, open planned living area complete with fully equipped kitchen. Each apartment has floor to ceiling windows, a spacious hallway, and a bathroom for maximum comfort and convenience.

Short stay apartments London E1 Canary Wharf, Trinity Tower

Other features include:

  • Balcony / Terrace (on request)
  • Bathroom/ Toiletries provided
  • Dining table & chairs/Central heating
  • Concierge / security / reception/ door entry phone/ Lifts/ Meet & greet arrival service/ Safe
  • Fully equipped kitchen/ Dishwasher in some/ Iron / Ironing board/ Tea / coffee making facilities
  • Hairdryer available/ DVD player
  • Laundry / dry cleaning facilities available
  • Satellite TV/ Telephone/ Radio / Alarm clock/ Air conditioning/ Safe/Wi-fi

More about our short stay apartments London E1 Canary Wharf, Trinity Tower ›

2. Serviced apartments to rent in Covent Garden, London WC2

A slightly cheaper option, starting at £145p/n, is our St. Martins Court serviced apartments, near Leicester Square.  Set in the heart of London’s theatre district near Covent Garden, these apartments are perfect for exploring all central London’s famous attractions. With a variety of restaurants, shops and theatres nearby, these stylish, modern apartments offer excellent short-stay accommodation for those looking to stay in London.  The range of beautifully appointed studios/1-bedroom apartments feature everything you’ll need for a short/ mid-term leisure break.  They offer space, privacy and independence for an experience of central London living that hotels simply can’t match.  Close proximity to the London Tube gives these apartments the best of both worlds- excellent transport links to the rest of London, along with a prime, central location.

Covent Garden St Martins, London corporate serviced apartments WC2

Other features include:

  • Bathroom
  • Dining table & chairs
  • Door entry phone/ Self check-in
  • Fully equipped kitchen/ Dishwasher in some
  • Laundry / dry cleaning facilities available
  • Radio / Alarm clock/ Telephone/ TV / Freeview/ DVD player/ Wi-Fi

More about our Covent Garden St Martins, London corporate serviced apartments WC2 ›

3. Corporate serviced apartment rental London Fleet Street, EC4

Located in a quiet courtyard, near to Fleet Street, these corporate apartments were once the home of the British press. They are within walking distance of many of London’s attractions, such as St Paul's Cathedral and The Globe Theatre.  Reasonably priced from £133p/n, they are ideal for business stays, or short vacations.  Offering easy access to many of London’s famous attractions, these comfortable apartments also offer excellent transport links to London’s suburbs and beyond- a perfect base from which to explore.  

Corporate serviced apartment rental London Fleet Street, EC4

Other features include:

  • Balcony / Terrace (upon request)
  • Bathroom/ Hairdryer available
  • Central heating
  • Daily cleaning service
  • Dining table & chairs
  • Door entry phone/ Lifts/ Self check-in/ Welcome pack available
  • DVD player/ Radio / Alarm clock/ Telephone/TV/ Wi-fi
  • Fully equipped kitchen/ Dishwasher in some/ Iron / Ironing board/ Breakfast available

More about our Corporate serviced apartment rental London Fleet Street, EC4 ›

By Cristian Bortes (Windsor Castle - London) [CC BY 2.0 (], via Wikimedia Commons

By Flickr user: Cushdy [CC BY 2.0 (], via Wikimedia Commons

By Rob at 1 Mar 2018

The benefits of Serviced Apartments Vs Hotels

Everyone enjoys a great, refreshing vacation, where you get the chance to relax and unwind with friends and family. Allowing you to enjoy that well-earned, quality time, is certainly an important consideration when planning your holiday, as choosing the wrong accommodation can be a recipe for disaster!  It can make you uncomfortable and stressed and can often ruin a trip, due to lack of space, comfort and price.  So after you have selected where you want to visit, take a little time to select the accommodation that is just right for your needs and budget.  The benefits of Serviced Apartments Vs Hotels

If your intended destination is a large city like London, then you may think that a hotel stay is the only option. Yet hotels are very impersonal with little or no atmosphere. Cramped rooms, especially if you have a family, can make you feel claustrophobic and stressed due to their lack of space.  What’s more, hotels can also be incredibly expensive for what you get, which isn’t much!  Somewhere to lay your head, yes, but little more!

As an alternative, many people are fast becoming aware of ‘serviced apartments’. These are now a very popular choice for both holidaymakers and business travellers alike.  They make the ideal solution to your accommodation needs, especially if you want something far more than just a place to sleep.

So what is a serviced apartment?

They are fully furnished apartments which can be made available for both short/long-term stays.  They’ll not only provide all the facilities that hotels do, but give you private, more comfortable surroundings with that ‘home from home’ feeling, which is so popular amongst travellers who intend to stay longer term. Typical apartments will include high quality soft furnishings and self-contained kitchens, along with services such as housekeeping, concierge, etc included in the rent.

If we haven’t yet whetted your appetite regarding serviced apartments as opposed to a hotel stay, then why not consider some of the other benefits listed below?

1. Price

Probably the major difference between a hotel stay and that of a serviced apartment is price. Many people mistakenly believe that a serviced apartment is expensive compared to a hotel and therefore look no further, considering them to be for the elite!  Yet did you know that most serviced apartments are at least 30% less expensive than an equivalent standard of hotel?  You’ll get luxury accommodation at an affordable rate, so you’ll avoid that huge hotel bill.  What’s more, you’ll also save because serviced apartments come equipped with fully fitted kitchens, allowing you to cut down on eating out, which can be expensive.  This could make a huge difference to your holiday budget and for longer term tenants, will represent huge savings. Additionally, telephone, broadband, VAT and utility bills are often included within the cost. With all the conveniences of a hotel room yet with far less expense, renting a serviced apartment makes far more economic sense.

2. More Space

A typical city hotel room can often be particularly cramped, hardly ideal if you are holidaying with children who need space to play.  Serviced apartments, on the other hand, are considerably larger, (bedrooms often being over 1/3rd bigger than a standard hotel room), with a spacious living area to rest, recuperate and unwind in your own comfortable, secure private surroundings, making them the ideal solution if you are travelling with others.  They also include a kitchen, living room, along with the bedroom area, which can be part of a studio space or in a 1/2 bedroom apartment.  So to avoid that ‘shoe box’ of a hotel room, where you can’t move without falling over somebody, opt for the roomier alternative of a serviced apartment.

3. All the comforts of home

Another important reason why people opt for a serviced apartment over a hotel stay is that they get that ‘home from home’ feeling.  We all know there’s nothing like the comfort of your own home, although a stay in a luxurious serviced apartment comes very close!  Instead of being greeted on your arrival with a cold, impersonal hotel room, with a serviced apartment you’ll be able to relax in a warm, inviting atmosphere, with all the comforts of home.  Comfortable, luxurious furniture enables you to fully relax and unwind after a hard day sightseeing, whereas having all the facilities on hand in one stylish space, like a fully fitted kitchen, chic bathroom and high tech entertainment systems, means that your stay will be superb, instead of just the mediocre experience you’ll receive at a hotel.  Added to this better security and far more privacy, and you have a win-win situation!

4. Family Friendly

If you intend to have a family holiday when visiting our glorious capital, then a serviced apartment will take much of the stress and hassle out of your stay.  With ample space available, you’ll avoid that ‘cooped up’ feeling of hotel accommodation, allowing the kids to have their own space to chill out.  As well as the entertainment systems mentioned earlier, you can also have the peace of mind that your children will be totally secure in your own self-contained space.

5. Central Locations

Many of London’s hotels are centrally located, although at a hefty price!  Some of the cheaper hotel options, however, will result in you having to travel further to London’s central attractions.  Yet obtaining affordable accommodation, close to the centre, can add great enjoyment to your London experience. Having all of the city’s most iconic landmarks on your doorstep, not only reduces travel expenses, but enables you to be in the hub of all the vibrancy of central London.  Euracom’s well renowned serviced apartments are based in all of London’s true hotspots, giving you the flexibility to do whatever you desire.  From shopping in the very best boutiques, to visiting museums and famous buildings, all our centrally located serviced apartments are very affordably priced- much less expensive than any central London hotel! 

6. Excellent Services

Hotels will provide a daily cleaning service and ensure your beds are made/towels are changed, although that’s about it!  Yet in a serviced apartment you’ll not only be able to stay in comfort and luxury whilst away from home, but you’ll also receive the added benefits of great housekeeping/concierge services. Cleaning, along with a daily linen and towel service is standard with serviced apartments, so you’ll want for nothing.

7. A Personalised Stay

Serviced apartments provide a stay that is tailored specifically to you.  Whatever your needs a customised service makes your stay a truly memorable one.  Such personalised service cannot be achieved in a hotel stay, unless you pay top dollar! From providing starter packs of groceries on your arrival to stocking some of your favourite snacks in the kitchen, serviced apartments are often accommodating to such requests.

8. Suitable for Business or Pleasure

Serviced apartments provide both convenience and practicality to travellers, whether you are a family who want that ultimate holiday, to business and corporate jetsetters who want an alternative to a lonely hotel room, which is cold and impersonal.  Whilst hotels will simply provide the basics for business travellers, the amenities of a serviced apartment mean that all your needs are covered to enable you to do your work in comfort, with the facility to make conference calls and meetings online. What’s more, if your business means a longer stay, then the serviced apartment option can give you the option to stay for longer periods at a far better rate than a hotel stay.


So a serviced apartment is definitely an excellent choice for every discerning traveller… no wonder so many people, from families to corporates, are turning from hotel stays to these much more affordable options.  Interest in these cost effective alternatives is therefore soaring for both short and certainly longer stays, albeit at the expense of the bog standard hotel! The benefits mentioned above are certainly worth bearing in mind, so why not give these Euracom serviced apartments detailed below a try in favour of a hotel?  You won’t be sorry!    

Luxury corporate serviced apartments London Bloomsbury Tavistock Place, WC1

These luxury five-star serviced apartments provide great accommodation in London, for both leisure & business travellers looking to rent for a longer stay.  They provide the perfect central location to enjoy London’s many attractions and are only a stones-throw away from the City of London for our corporate clients.  Situated in a beautiful Georgian building and furnished to an exceptionally high standard, with designer furniture, all apartments include, wi-fi access, DVD/ CD player and Freeview TV.  Some feature a balcony or terrace area, whilst many have fully equipped kitchens & en-suite bathrooms.  If you’re looking for luxury accommodation in London for a long-term stay, then these serviced apartments are for you.

Luxury corporate serviced apartments London Bloomsbury Tavistock Place, WC1

Features include;

  • Baby cot / high chair (on request)
  • Balcony / Terrace (upon request)
  • Bathroom (En-suite bathroom in some)/ Toiletries provided
  • Daily or weekly linen change /Daily cleaning service
  • Dining table & chairs/ Central heating/ Welcome pack available
  • Fully equipped kitchen(Dishwasher in some)/ Iron / Ironing board/ Tea / coffee making facilities
  • Door entry phone/ Lifts/ Meet & greet arrival service/ Safe/ Self check-in
  • DVD player /Radio / Alarm clock/ TV / Freeview /Wifi

More about our luxury Bloomsbury Tavistock Place serviced apartments London ›

Luxury serviced apartments London Buckingham Gate, SW1

These luxury serviced apartments are just minutes from many of London’s finest landmarks, including Buckingham Palace and the Houses of Parliament.  If you’re seeking a fully equipped, luxury serviced apartment near Buckingham Palace, then these are the apartments for you.  Costing from £4914 p/w, each beautiful apartment overlooks a magnificent central tree lined courtyard.  With luxurious decoration and furnished to an impeccable standard, these serviced apartments range in size from deluxe junior suites sleeping 2, to lavish superior 3 bedroom suites sleeping 6.  These apartments also boast a fully equipped gym and a wonderful in house restaurant. They are close to a vast array of cafes, shops, restaurants and a wonderful roof garden.

Luxury serviced  apartments London Buckingham Gate, SW1

Features include;

  • Central heating/ Secure storage facilities/ Welcome pack available
  • Breakfast available/ Onsite restaurants / bars/ Room service available
  • Concierge / security / reception/ Conference room available/ Lifts/ Lobby / waiting area
  • Daily /weekly linen change/ Daily cleaning service/ Laundry / dry cleaning facilities available
  • Desk / workspace/ Dining table & chairs
  • Kitchen( Dishwasher in some)/ Tea / coffee making facilities/ grocery starter packs available
  • En-suite bathroom in some apartments/ Toiletries provided
  • DVD player/ Satellite TV/ Telephone/ Wi-fi
  • Spa / health club in building or nearby

If you are looking for luxury apartment rental in London, look no further, call us today to rent one of these luxury apartments.

More about our Luxury Buckingham Gate serviced apartments London ›

Corporate serviced apartments London Camden Road N7

For those on a tighter budget, (prices start from only £728p/w), these newly refurbished corporate serviced apartments are for you.  Only one stop from Kings Cross, you’ll have easy access to all of London, great for the business traveller.  Situated close to Camden Town, with its eclectic bohemian character and vibrant night life, these apartments are perfectly located, offering something for everyone.  They are the ideal serviced apartments for those wanting to live/work in London on a reasonable budget.  The Studio apartments provide accommodation for up to 2 people and have been built with pioneering modular technology, making them really energy efficient.  There is a private garden for the resident’s use, along with fully equipped kitchens and newly fitted bathrooms. These would be ideal for those living/ working in London, or for those seeking a temporary stay.

Corporate serviced  apartments London Camden Road N7

Features include;

  • Bathroom
  • Fully equipped kitchen
  • Daily cleaning service/ Laundry / dry cleaning facilities available
  • Door entry phone/ Lifts/ Self check-in
  • DVD player/ Telephone/ TV / Freeview/ Wifi

More about our corporate serviced apartments Camden Road London ›

By Rob at 9 Feb 2018

Spectacular Events in London this January

If you are on a budget, and let’s face it many of have to cut back a little at the start of the year, after all the expense of buying Christmas gifts etc, then London in January is one of the best months to make a visit to our wonderful capital.  Not only will you find a multitude of items to buy during the January sales, where you can pick up vastly reduced bargains, but you’ll also be able shop in relative comfort, without the hustle and bustle of last minute Christmas shoppers jostling for any space available.  London's top shopping destinations such as Harrods and Selfridges are still resplendent in all their glory, albeit a little quieter after the Christmas rush.  So why not enjoy that long awaited stroll through London’s streets and see if you if you can bag yourself a real gem of a bargain?

Rent a luxury serviced apartment in London and enjoy the best of January shopping in the capital.

Now is certainly the time to make the most of London’s quieter areas.  Many of the city’s attractions are much easier to gain entry to, and are less busy during January and February, so why not take the time work off that Christmas bulge, get out and about and indulge in a meander around our capital city’s lovely museums.  You won’t break the bank at many of these spectacular venues, as many of them have free entry, but you’ll also avoid the usual long queues that you’ll get at other times of the year! A win-win situation!

London’s Museums
Take the Natural History museum, The Science Museum and The Victoria and Albert Museums, all based in South Kensington, as prime examples.  These superb, ‘hands on’ attractions are fantastic for a day out with the children.  They boast a plethora of activities and wonderful displays, although at many times during the year are so popular that that queuing is inevitable.  Yet, if you want to see more without feeling squashed like a sardine, then January is the time to go.

Visit London and explore some of the greatest Museums in the world this January, extend your stay renting a serviced apartment

January in the Parks
January can be cold in London, so ensure you wrap up warm when you are out and about.  Strolling in London’s parks and gardens during the winter brings its own beauty, especially if you combine this with taking refuge in one of London’s very attractive pubs for a hot toddy!  Alternatively, London has many heated roof top terraces to enjoy, where you can indulge in a hot chocolate whilst taking in a panoramic view of the city.

Go Skating!
There is still time to take in one of London’s temporary ice rinks, as many are still open until the end of January.  Canary Wharf’s ice rink is actually open until February, so there is no excuse about losing those extra Christmas pounds!

Lumiere London
For a lovely free festival, which takes place between 18 and 21 January, try ‘Lumiere’ London.  It’s the UK's biggest light festival, and returns for the third successive year, with more than 40 spectacular installations dotted around the city.  International and local artists are invited to create works that light buildings and public spaces, transforming the city’s skyline and changing the way we think and feel about public spaces. During the festival, large areas of the West End, including Oxford Street and Piccadilly are pedestrianised. The festival has attracted more than 1,000,000 visitors to the city in the past, and this year’s extravaganza is likely to be just as successful.

Visit Harry Potter
If you want a day filled with spectacular effects and wizardry, then how about exploring the Harry Potter film studios which have been transformed for winter at Hogwarts in the Snow? Running until 28th January, the magical makeover shows how film-makers create fire, ice and snow that never melts, as you embark on a journey through Hogwarts in the Snow.   You’ll witness some of the Harry Potter film series’ most iconic sets decorated for the festive season.  The Great Hall will be transformed, decorated as it was for the iconic Yule Ball.  Every detail of the Great Hall will be covered in dripping icicles and sparkling snow and the Gryffindor common room will be adorned in all its seasonal splendour.  There will be snow-covered Christmas trees, an orchestra of magical instruments. Many of which are painted by the Prop-Making department to match the silver of the Yule Ball.

Catch a last-minute panto
There isn’t much time left so make haste! A few pantos run until the end of January, although to avoid disappointment you will have to book fast!   Christmas in London isn’t complete without a traditional panto, and what better place than the West End’s legendary London Palladium to get you into the panto vibe?  Don’t miss out on the adventures of Dick Whittington, who is aided and abetted by The Spirit of the Bells, as they combat the dastardly Queen Rat. Amazing sets and costumes really come to life and make this well worth a visit.

Set sail for the London Boat Show
From 10th -14th January the new ‘re-defined and re-imagined’, 5 day London Boat Show celebrates everything you can do on the water. This year’s world-famous show is set to be better than ever.  You can spend time with some sailing legends, climb aboard classic boats, modern yachts and pick up the latest marine technology.  Bringing inspiration and exclusive deals, the London Boat Show 2018 will be packed with retailers and showcases vessels of all shapes and sizes.  Not to be missed!

Visit the London Short Film Festival
From the 12th-21st January why not celebrate the best in UK short film-making talent?  The LSFF is an annual event which for several weeks in January, takes over London's best independent cinemas and venues to showcase some great short films. Combine this with a mix of live music and parties and you have a marriage made in heaven!

The London Art Fair
Continuing the culture theme, from the 17th-21st January why not browse or buy, some of London’s contemporary British art?  Over the last 30 years, the London Art Fair has given us expert insight into the changing market. The fair invites collectors and visitors to discover works by a range of renowned and up and coming artists.

Burns Night
On the 25th January London gets an excuse to celebrate Scotland's national poet, Robert Burns. Annual Burns night festivities take place throughout the capital, with Scottish foods including haggis and tatties, a wee dram or two of whisky and everyone’s favourite, the bagpipes! From ceilidhs to a fully- fledged Burns Night meal, there's something which will appeal to everyone.

Celebrate Chinese New Year
Chinatown in London comes alive during the city’s huge Chinese New Year celebrations, which occur each year in either January or February. This year is the year of the Dog, and the event takes place on 18th February.  Expect dragons and floats full of exotic colour and noise, along with streets awash with Chinese lanterns, music and dancing, marking the start of the Chinese New Year.

So there you have it- a feast of low cost, often free activities that won’t break the bank during the month when most of us tighten our belts.  Visiting London during the winter makes perfect sense, not only to avoid the crowds but also on the accommodation front too!  At this time of the year accommodation can be far cheaper than in peak season, which adds to the attraction of a winter break.

If you intend to make an extended stay in the capital, then Euracom’s range of affordable serviced apartments could be what you are looking for.  Why pay the huge expense of an impersonal hotel when you can have ‘home from home’ comfort in one of our sumptuous apartments?
Take, for example….Kensington Queens Gate serviced apartments, London SW7

Set within a beautiful Victorian building, these luxurious serviced apartments feature contemporary design elements and 4-star service within a spacious setting. With sleek wooden floors and fully equipped kitchenettes, these apartments retain many of the classic features you’d expect in such historical surroundings, yet are finished to a high standard with modern amenities.  Ideal for both business travellers and tourists alike, who are looking for a quality apartment to rent within central London, these apartments start from a very reasonable £185p/n.  Close to a wealth of museums, exhibition halls, theatres and London's West End, these apartments make the ideal base as everything is so close to hand. They have great transport access throughout London and there are a wealth of fantastic local attractions nearby, such as the V and A Museum, the National History Museum & the Royal Albert Hall. For ample space, great comfort and fantastic flexibility, these apartments make a good alternative to hotels, saving on average 25% compared to a similar standard hotel.

Features include:

  • Air conditioning/ Concierge / security / reception/ Conference room available/ Lifts/Lobby / waiting area
  • Bathroom/ En-suite bathroom in some apartments/ Toiletries provided
  • Complimentary grocery shopping service/ Grocery store nearby/ Onsite restaurants / bars
  • Daily or weekly linen change/ Daily cleaning service
  • Dining table & chairs/ Tea / coffee making facilities
  • Fully equipped kitchen/ Dishwasher in some apartments/ Laundry / dry cleaning facilities available/
  • Gym in building or nearby 
  • Satellite TV/ Freeview/  Wifi
  • Spa / health club in building or nearby

More about our Kensington Queens Gate serviced apartments London ›

Or, for a slightly less expensive option why not try…Flats to rent in central London, Spitalfields E1

For a nightly fee of £155p/n, these corporate serviced apartments are located in London’s Spitalfields, Bishopsgate, on the edge of London's famous Square Mile. This lively area is famous for its independent shops, boutiques, restaurants and trendy bars as well it’s most stylish markets. These serviced apartments offer flats to rent, comprising of modern and spacious 1 or 2 bedroomed accommodation that has been finished to a very high standard.  They are the perfect flats to rent when working or sightseeing in London.  Each offers floor to ceiling windows, contemporary furnishings and a fully equipped kitchen.  Some feature an en-suite shower room as well a stylish main bathroom. They offer the guest exceptional value for money. With close transport links throughout the capital, these apartments provide a convenient base to London’s shopping areas and cultural sites like St Pauls Cathedral.

Features include:

  • Central heating/ Desk / workspace
  • Daily cleaning service/Laundry / dry cleaning facilities available
  • Dining table & chairs
  • Door entry phone/ Safe/ Lifts
  • TV / Freeview/ DVD player/ Telephone/ Wifi
  • Ensuite bathroom in some apartments/ Hairdryer available
  • Fully equipped kitchen/ Dishwasher in some apartments/ Iron / Ironing board

More about our Central London Spitalfields serviced apartments London ›

Our final featured apartments this month; the Corporate serviced apartment rentals London, Stratford E15 provide exceptional value at only £93 p/n.  With easy access to Central London, Canary Wharf, The O2, other exhibition venues and Westfield shopping centre, these apartments were designed by a top architect to meet the increasing demand for top-quality long-stay accommodation in London without the City price tag.  This development consists of 111 high-specification apartments, providing space and comfort to suit every guest's needs.  Each apartment offers premium quality fittings and soft furnishings throughout and is equipped with the most up-to-date technology including broadband, wide-screen televisions and high-specification kitchens and bathrooms.

Services include:

  • Bathroom/ Toiletries provided
  • Concierge / security / reception/Lifts/ Lobby / waiting area/ Wheelchair accessible
  • Daily cleaning service/ Anti- allergy bedding
  • Dining table & chairs/ Desk / workspace/ Tea / coffee making facilities
  • DVD player/ TV / Freeview/ Wi-fi
  • Fully equipped kitchen/ Iron / Ironing board/ Laundry / dry cleaning facilities available
  • Grocery store onsite / nearby/ Welcome pack available

More about our corporate serviced apartments Stratford London ›

By Another Believer (Own work) [CC BY-SA 4.0 (], via Wikimedia Commons

By Zachi Evenor [CC BY 3.0 ( or CC BY 2.0 (], via Wikimedia Commons

By Rob at 8 Jan 2018

Christmas & New Year Celebrations in London

Christmas and New Year Celebrations in London

London is an idyllic place to visit at all times of year, but especially during the run up to the festive season.  At Christmas time things are truly special, with a plethora of wonderful events on offer. There are attractions galore, from great Christmas pudding races and festive markets, ice skating at some of the world’s most iconic landmarks, magnificent light displays to a range of shows and pantos, (oh no there isn’t!) All of which should combine to put you in the festive mood. So none of your ‘Bah Humbugging’…get your skates on, wrap up warm and brave the chilly London outdoors to saviour some of these unmissable delights.

Rent a luxury serviced apartment in London to enjoy Christmas in the capital

This month we’ll give you a sample of a few, of what we consider to be, the best festive activities within our glorious capital.  This is by no means exhaustive, but should help to whet your appetite and hopefully set you up for a fantastic Yuletide.

Christmas Light Displays

Christmas is a time when London overcomes those dark, dismal winter nights and gives its streets and department stores a festive makeover with the twinkle of millions of Christmas lights all over the city.  You know Christmas is almost upon us when London’s greatest shopping area, Oxford Street, transforms itself with sparkly, glowing lights (750,000 lights this year alone) and 1778 decorations!

If you want to combine your ‘light seeing experience’,(get it?) with a market or two, along with a glass of mulled wine into the bargain, then there are a host of other areas to explore with more superb light displays.

The Carnaby Street Christmas Lights for instance, are an ostentatious example of Christmas glitz. This famous street often offers visitors a Christmas 20% discount in many of its unique shops. Or head off to Christmas at Kew Gardens, where you’ll be able to follow a mile long, twinkling path of over 1,000000 sparkling Christmas bulbs, lighting up ancient trees and buildings throughout these spectacular gardens. You’ll also experience giant baubles, a flickering Fire Garden, a kaleidoscopic laser display in the glorious palm house and even experience the trees singing! What more could you ask for? Oh yes! Your Christmas visit won’t be complete without meeting Santa and his elves at the North Pole village, whilst to warm yourself up after this fantastic experience, you could partake in a glass of hot chocolate or mulled wine or toast your toes and some marshmallows by the fire.  For those more energetic at heart, you could take the Christmas Lights Bike Tour, which will guide you to some of the best locations to see London’s prettiest Xmas illuminations.  On this 2 hour tour you’ll see some of London’s most iconic buildings lit up with thousands of lights and decorations, flickering unforgettably along your route.  You’ll discover quieter streets that you’ve never encountered before, along with London’s glorious array of wonderful festive markets and some of the most mesmerising illuminations imaginable, such as the famous Hamleys toy store, whose gleaming array of lights will delight your every thought.  During your journey, you’ll also hear hilarious tales of London’s history.  Definitely a unique Christmas experience!

Rent a short stay serviced apartment in London for New Years Eve

Christmas markets and fairs in London

If you’re on the lookout for Christmas gift inspiration, then London’s Christmas markets and fairs are the place to be.  Here you’ll not only discover a wealth of hand crafted offerings and foodie gifts, but will also be in the midst of a plethora of festive events into the bargain.  What’s more, whilst shopping ‘til you drop, you’ll be able to sample many of the capital’s street vendors, selling every conceivable type of fast food known to man, along with Christmas beverages.  Why not try, for example, Covent Garden at Christmas?  This London area is truly irresistible at this time of year, with its cobbled piazza, stylish stores and market buildings giving it an air of sheer nostalgia.  With over 40 mistletoe chandeliers hanging elegantly above you, you can find that perfect  gift, whilst savouring the beauty of Christmas.  Combine this with a sumptuous meal in one of Covent Garden’s restaurants, whilst watching a street entertainer and you’ll be able to de-stress after all the hustle and bustle of buying that last minute piece of tinsel! 

Great Christmas Pudding Race

If you’re in Covent Garden on the 2nd Dec, try not to miss 150 Christmas puddings tackle a festive obstacle course, in aid of Cancer Research UK.  Last year raising over £26,000 for this worthy cause, 2017’s outing will be the 37th in its history.  Teams don fancy dress and hurtle around obstacles including foam jets and flour-filled balloons, whilst trying to negotiate and balance Christmas puds on paper plates!  You can register teams of 6 and compete, or simply support and have a fun day out.  There’ll be entertainment and celebrity guest appearances throughout the day.

Southbank Centre Wintertime Market

If you’re looking for that special something, this market features over 50 wooden chalets brim full with festive food and drink and unique presents.  Set alongside the Thames, street food is plentiful, with irresistible smells ranging from Asian cuisine to hot dogs and other traditional fayre.  A glorious way to enter into that Christmas spirit, whilst savouring London’s wintertime sights and sounds is to try out the Bar under the Bridge, where you can indulge in your favourite tipple.

Greenwich Wintertime Festival

Located near the famous 19thC Cutty Sark, this venue combines our 17th C architectural legacy with an unforgettable wintertime festival experience.  Situated in the stunning grounds of the world heritage listed Old Royal Naval College, this inviting, yet intimate market/festival still delivers a great experience which will appeal to everyone. You’ll taste London’s finest festive food/drink and be entertained by theatre, street performers, children shows and live music.  You can find that last minute gift at the Winter Market and for the tots why not make their visit more magical by visiting Santa and his Greenwich launch pad, as he gets ready for his Christmas journey? With a mixture of contemporary and traditional activities, amidst over 500 Christmas trees, this festival is becoming a unique and distinctive Christmas destination. So try boogieing at the silent disco, or marvelling at the amazing ice skating performance from world class skaters, for this venue seems to have it all!

Ice Skating in the Capital

During the ‘Little Ice Age’ during the 17th C to the early19th C, it was common during some winters to ice skate on the River Thames.  Alas, the river freezes over no longer, however London still boasts several venues where those energetic enough, can ice skate in enchanting surroundings to their hearts content.

Take, for example, the Natural History Museum Ice Rink.  This famous museum is home to one such ice rink. With the elegant Waterhouse building as a backdrop you can skate, surrounded by the magical trees laced with fairy lights, weaving like Bambi or a real professional around the majestically adorned Christmas tree. There’s an indoor café, bar and viewing balcony overlooking the ice to enjoy all the falls and scrapes that will inevitably happen, whilst enjoying a restful drink or a toasted marshmallow!

Another grand setting for an ice rink is Somerset House, whose stunning 18thC courtyard is the setting for winter fun.  This 900 sq m outdoor rink is the perfect venue for a real escapade.  Ideal for families, you can combine your skating with winter dining at the renowned Fortnum Lodge, which offers champagne and mulled wine, or watch from the Skate Lounge.  There is the Fortnum’s Christmas Arcade to peruse whilst new this year, are the ‘Skate Lates’, a range of programmed events throughout the winter period.

Enjoy Christmas in London, rent a serviced apartment in the city.

Christmas Day

If you want something different this Christmas Day, you could celebrate like never before on a spectacular panoramic tour of London.  You’ll experience all the amazing city landmarks including Westminster Abbey and Houses of Parliament during your festive tour and learn about London’s fascinating history whilst you soak up the festive atmosphere

Take in a panto or show

No Christmas visit to London would be complete without taking in one of the seasonal extravaganzas within the capital. Take the Magic Circle Christmas Show, for example, where you’ll experience The Magic Circle in all its glory. Featuring superb magic tricks, entry also gives access to The Magic Circle museum.  Or go and see Peter Pan - Wembley Arena, to follow Peter Pan’s adventures in this interpretation of J.M. Barrie’s classic. Martin Kemp is the baddy Captain Hook and Matt Knight plays Peter Pan. This dazzling panto features a full size galleon along with a 7m long crocodile! Meanwhile Disney on Ice presents Passport to Adventure at the 02.  You’ll enter magical world of many famous, yet timeless Disney characters like Simba from ‘The Lion King’, Elsa from ‘Frozen’ and Peter Pan.  Toe tapping music abounds in this mesmerising ice-skating spectacular. Or head off to follow Dick Whittington’s adventures at the London Palladium. For ballet lovers, why not take in and be thoroughly enchanted by a lovely presentation of The Nutcracker (Royal Opera House).

Pay a visit to Santa

The magic of Christmas isn’t complete until you and your little terrors have visited Santa in one of his many gift-filled grottos around the capital.  We know he’s ultra-busy at this time, yet Santa always makes time to visit some iconic places within the capital to hear if you’ve been naughty or nice! His grotto at London Zoo for example or his hideaway at the WWT London Wetland Centre, are 2 examples of where you can meet the big man himself.  You could even set sail for a sightseeing tour on the Thames with Santa, when he’ll dish out all kinds of goodies to children on board.  Adults can enjoy mulled wine and mince pies as you glide by many of London’s famous landmarks. Or head to Santa's Grotto at WWT London Wetland Centre to go on an exciting sleigh ride with huskies.  In the forest you may find a hidden cabin in this winter paradise and if so you’ve discovered Father Christmas’ grotto!

Sing Christmas Carols

Often many people are so wrapped up in their Christmas preparations, they forget the true meaning of Christmas. So why not take part of traditional Christmas carols at the historic St Paul’s Cathedral, where there is also a Christmas day church service?  Or join in at the Albert Hall with their Carols by Candlelight?  There are many other such services throughout the capital, including the carols sung around Trafalgar Square’s enormous Christmas tree, where you’ll hear choirs performing carol concerts in the run up to the special day.  Whichever iconic venue you choose, you’ll be sure to soak up the atmosphere and be able to reflect on what Christmas is really about.

Experience the Christmas of long ago.

If you want to experience a Christmas of yesteryear, then there’s nowhere better than an Elizabethan Christmas complete with live dance at Hampton Court Palace. Here they have a series of yuletide activities, ranging from an Elizabethan Christmas to singing carols in the courtyards. As well as a magnificent ice rink, the BBC Good Food’s Festive Feast will get the taste buds going with more than 50 food stalls within these historic courtyards.  On specified dates, there will also be a themed ‘Elizabethan Christmas’, with Tudor-style courtyard entertainment along with live period music/ dance, epitomising what the Christmas of 1592 was like.  Alternatively, try Christmas at Kensington Palace where you’ll experience what Christmas would have been like during Victorian times.  There’ll be a host of 19thC activities to experience along with the 8m tall Victorian styled Christmas tree where there will be occasional workshops enabling you to make decorations to take home.

New Year Celebrations

After all the excesses of Christmas time, why not see the old year out by celebrating with family and friends at some of the wonderful New Year festivities on offer within the capital?  Choices are endless, with fireworks, parties, dinner cruises and clubbing to name a few!  Whatever your plans though, be sure to book in advance as it’s unlikely you can just turn up on the night!

Central London’s Firework Display

This event has become a dazzling spectacle of world class proportions over recent years.   A ticketed event, this pyrotechnic display will dazzle and delight, although if you aren’t lucky enough to get a ticket, you can always see the spectacle on TV whilst enjoying a pint or two!  There is a wealth of other activities also on offer to see out the old year.  A dinner cruise aboard a vessel on the Thames is one such choice, as you’ll still enjoy the fireworks whilst enjoying a lovely meal in the warmth of the cabin.  Champagne/live music are available on some of these cruises, allowing you to dance the night away.  You could opt for an exhilarating speedboat ride, a traditional boat trip or welcome the New Year whilst overlooking London’s skyline on the London Eye. Or perhaps watch The Shard light up the sky with a special New Year's Eve light show.

For those who enjoy more cultural experiences, try being transported to 19th C Vienna to enjoy New Year's Eve’s music/dancing in ‘The Magic of Vienna concert’ (Barbican). Experience memorable music by Strauss, whose waltzes and polkas provided the entertainment to the Viennese of yesteryear.

Alternatively, join the Southbank Centre's Vintage New Year's Eve Party, which offers a quirky, yet stylish way to see in the New Year.   With 5 pop-up ‘vintage’ nightclubs, the music ranges from the ‘20s to the ‘90s, incorporating swing, rock’n'roll, disco, soul and cabaret. There is walkabout entertainment, good dining options and a private river terrace to watch the London fireworks.

If you want something more modern then the Ministry of Sound Electric (Brixton) could be for you. This flagship all-night club attracts many followers of the global dance and house music brand.

New Year’s Day

So the New Year beckons, although January 1st is often overlooked by those with hangovers and those who didn’t get to bed until 5am!  However, there are numerous things to do for those who can manage it.

New Year’s Day annual Parade

This spectacular parade, mixes entertainment and traditional pomp with dancers, marching bands, historical vehicles and more, all descending upon central London to enthral the crowd. This colourful celebration starts at Green Park Tube station at 12pm, finishing at Parliament Square at 3.30pm. Over 10,000 performers will feature, with colourful floats representing countries from around the world, whilst over 500,000 spectators will witness the glorious spectacle, with music and confetti wafting through the London streets.

New Year Sales

If you still have money to spend you could hit the sales in some of London’s top shopping hotspots and pick up bargains in the January sales.

Time for a stroll?

Why not walk off the excess pounds you’ve gained over Christmas with an amble around London’s beautiful parks?   Beautiful any time of year, but on a crisp January day they can be even more stunning!

So get planning your wintery stay in London so that you don’t miss a thing.  If you decide to extend your visit to our fabulous capital then Euracom can help! We provide a range of reasonably priced serviced apartments within London, making your stay in the capital a memorable one.

Why not try our Short stay studio apartments London, Bayswater Kensington Gardens W2?

These short stay apartments are situated in Bayswater, near to Hyde Park & Whiteley’s shopping centre. With the West End’s many shops, restaurants and theatres nearby, they’re an ideal base for exploring our lovely capital. Apartments range from £140p/n and each is decorated to a high standard, complete with air con, LCD TVs and fully equipped kitchens and bathrooms. They are also close to some of London’s beautiful parks, such as Hyde Park and its Winter Wonderland.

Features include:

  • Air conditioning
  • Bathroom
  • Concierge / security / reception Daily cleaning service/ Lifts Nearby/ Secure storage facilities
  • DVD player/ Telephone TV / Freeview Wifi
  • Fully equipped kitchen/ Iron / Ironing board/ Laundry / dry cleaning facilities available Bayswater        

More about our Bayswater Kensington Gardens Short Stay serviced apartments London ›

Alternatively, the Short stay apartments London, Earls Court Road, SW5 provide an excellent base and are close to Sloane Square and Harrods. These Edwardian styled serviced apartments are beautifully furnished boasting traditional, high ceilings & sizable rooms, ranging in size from studios, (£153p/n) to apartments which sleep 8 people.  Their proximity to popular destinations like Knightsbridge, Kensington & Chelsea make them ideal for a spot of Christmas shopping. The famous Royal Albert Hall and Natural History Museum are nearby sights and landmarks worth visiting.

Features include:

  • Baby cot / high chair (upon request)
  • Breakfast available/ Concierge / security / reception/ Daily cleaning service Desk
  • Workspace Dining table & chairs
  • Fully equipped kitchen/ Laundry / dry cleaning facilities available/Dishwasher in some apartments/ Tea / coffee making facilities
  • Door entry phone/ Lifts/ Welcome pack available
  • DVD player/ Telephone TV / Freeview/ Wi-fi
  • En-suite Bathroom in some apartments

More about our Earls Court Road Short Stay serviced apartments London ›

For an even more spectacular, luxurious stay, with everything you could possibly need in the way of 5 star living, the Luxury serviced apartments Green Park, London W1 Mayfair, are for you.

Located off Piccadilly, these apartments are part of a 5 star hotel, so offer the same amenities you’d expect from a luxury London hotel, with all the added benefits of being self-contained, fully equipped luxury serviced apartments. More expensive than the last examples, (prices start from £765p/n for a 1 bed apartment) yet you get what you pay for, as these luxurious apartments are finished to the highest possible standard, featuring marble bathrooms, spacious lounge, dining area and fully fitted kitchen along with a gym, spa, room/ concierge service.  You even have the option of a private garden or penthouse! With Oxford Street and all London’s shops and festive lights nearby, this apartment could be a real ‘dream come true’ of a holiday.

Features include:

  • Air conditioning
  • Bathroom
  • Breakfast available/ Room service/ Radio / Business centre available/ Onsite restaurants / bars /

More about our Green Park luxury serviced apartments London ›

By Tony Hisgett from Birmingham, UK (Christmas Lights 2 Uploaded by tm) [CC BY 2.0 (], via Wikimedia Commons
jeffwarder [CC BY-SA 3.0 (], via Wikimedia Commons
By Simeon87 (Own work) [CC BY-SA 4.0 (], via Wikimedia Commons

By Rob at 28 Nov 2017

Christmas shopping in London 2017

It goes without saying that the build up to Christmas is a magical time for both adults and children alike.  If you are a kid at heart like me, then there is nothing better than scouring the shops for that perfect gift for your loved ones.  With this in mind, our great capital city has some of the most well renowned stores in the world for first class retail therapy.  There is something for everyone, from the spectacular array of toys available in Hamleys toy store, to that extra special something from the exquisite, jewel in the crown of London’s stores, Harrods.

This month we’ll take a look at these, and several more stores which are well worth a visit, giving you a potted history of how they were first conceived, through to why they have become so famous today. Together they all contribute to make London one of the finest shopping venues in the world.

Harrods - Knightsbridge

Perhaps London’s most famous store, attracting millions of customers annually, is Harrods.  Opened in 1834 by a 25 year old grocer and tea merchant, Charles Henry Harrod, this world renowned shopping empire is steeped in history.  From its humble beginnings in a small room in Stepney, East London, with just two assistants and a messenger boy to help him, Mr Harrod initially only sold tea and groceries. Yet this canny grocer expanded his enterprise by taking over a shop on the site of the current Harrods in Knightsbridge in 1849 and the present legend of Harrods was born.  Charles capitalised after the 1851 Great Exhibition in Hyde Park, which increased trade within the area and so the store became a very successful asset.  Since then it has expanded to more than 1,000,000 sq ft of floor space, whilst employing over 4,000 staff.  It is as much a major London landmark as it is a store and has developed into one of the most distinguished names for luxury goods.

Rent a serviced apartment near Harrods in London

Did You Know?

  1. England’s first ever escalator
    In 1898 the first moving staircase was installed into Harrods.  Customers were overawed by this new piece of technology.  So much so that Harrods staff were on hand at the top to provide brandy and smelling salts for those who found the ordeal too traumatising!
  2. Tiara Triangle
    The immediate 3 mile square area surrounding Harrods has become known as ‘The Tiara Triangle’, as it’s believed that over 60% of its custom comes from those who live in this very affluent area.
  3. Silver replica
    Looking closely on the lower ground floor of today’s Harrods, you’ll see a silver replica of Harrods on display.  This was presented by Harry Selfridge whose store was a major rival to Harrods at the time.  He set a wager with the managing director of Harrods, as to who’d make the most profit in 1927.  Ever the gentleman, on losing his bet, Mr Selfridge commissioned a silver replica which he awarded to the store.
  4. Pet Shop
    The store boasts a pet shop that houses numerous animals.  Once a large cobra’s main purpose was to protect a £62,000 pair of sandals because of the diamonds and other gems which were encased in them.  Also, a regular customer to the Harrods pet shop, the famous actor Noel Coward, once bought an alligator for Christmas!
  5. Customers Galore!
    Around 100,000 shoppers descend on Harrods each day, rising to over 300,000 during the Christmas season.
  6. “Omnia Omnibus Ubique”
    With 330 departments over 7 floors, Harrods Latin motto meaning, “All things for all people, everywhere,” can certainly deliver, as it provides every possible thing that the discerning shopper could ever want!
  7. World at War
    During this period of its history in WW II, the store transformed itself from selling luxury goods to making uniforms, parachutes and even parts for Lancaster bombers.

Hamleys - Regent Street

Another iconic shop, Hamleys, is a must visit destination at this time of year.  The oldest toy shop in the world, (it’s over 255 years old) the store was originally named Noah’s Ark, and was conceived by the Cornishman William Hamley.   First opened in Holborn, it later moved to its present site in Regent Street, eventually being renamed ‘Hamleys’, after its founder.  William Hamley’s dream of opening the best toy shop in the world certainly came to fruition, as the shop was crammed with every toy imaginable, delighting young and old alike.  By Queen Victoria’s reign it had already become a London landmark.  The 'Joy Emporium', as it was once nicknamed has had its fair share of hardship, however.  The picture looked bleak during the 1930s, as due to the Great Depression toy sales fell dramatically and the shop was forced to close.  However, after the store was later taken over, it was given a new lease of life and customers eventually returned, resulting in the toy shop being awarded a Royal Warrant by Queen Mary and then a second by our present Queen Elizabeth.

Serviced apartments near Hamelys in London

Did You Know?

    1. Bear Mascots
      The two Hamleys mascot bears are called 'Hamley' and 'Hattie'.
    2. Bus Stop
      In 2014, Hamleys created a bus stop made from Lego bricks in front of their Regent Street store to commemorate Transport for London’s (TfL) Year of the Bus.
    3. World War II
      Even after being bombed significantly (5 times during the Blitz), this didn’t stop service.  Donning their tin helmets, Hamleys staff managed to serve at the entrance to the store, rushing in to collect orders and then handing them over at the door.
    4. Something for Everyone
      The store has seven floors covering 54,000 sq ft of space.  There are over 50,000 lines of toys on sale, ranging from life sized stuffed giraffes to squeaking, bleeping, whizzing and chiming toys.  No wonder it has more than 5 million visitors each year.

Selfridges - Oxford Street

Second only to Harrods in terms of largest retail space in the UK, this great example of one of London’s finest shopping scenes opened its doors in 1909.  Originally situated at what was deemed to be the ‘unfashionable end of Oxford Street’, it was the last of London’s best known department stores to be built.  The founder, Harry Gordon Selfridge, knew exactly what he wanted… a purpose built extravaganza, rather than a building which needed adaptation and extending from a previously existing structure.

Ever the business entrepreneur, Mr Selfridge took shopping to a whole new audience.  He enticed customers by being one of the first in Britain to introduce ‘window dressing’.  This change of approach, (previously, shopkeepers would stand in the shop’s doorway trying to lure customers into the store), not only attracted new customers, but also served an educative purpose too.  Displays often portrayed the latest ideas and inventions, which huge crowds would stop to inspect.  Take for example, French aviator Louis Blériot’s intrepid flight over the English Channel.  Selfridge cannily displayed Blériot’s plane in his store window which attracted over 150,000 people to the shop.

Today, Selfridges boasts one of the largest shoe departments in the world and has also revolutionised the sale of make-up, perfume and beauty products, due to the way it was marketed, at the front of the store, rather than pushed unnoticed, to the back!  Its success is due to the willingness to keep up with changing trends and fashions.  Miss Selfridge, for example, was opened within the main store in the 1960s when the store recognised it needed to attract a younger, more fashion-led customer base.

Short term apartment rental near Selfridges London

Did You Know?

  1. Air Raid Shelter
    During WW2, the basement of Selfridges was used as an impromptu air-raid shelter. During raids, employees took turns to fire watch and be on the lookout for incendiary bombs. The US Army also took up residence here, as it gave safety from bombing, was near to their embassy and easily accessible for VIPs like Churchill and Eisenhower.
  2. The rooftop
    Although now part of annual tradition, Selfridges summer rooftop had been closed for 70 years, due to damage during WW2.  However in 2009 a ‘pop up’ restaurant run by famous Michelin-starred chef Pierre Koffmann restored it to its former glory.  In its heyday, the roof hosted many forms of entertainment such as in 1913, when dancers Florence Walton and Maurice Mouvet entertained the high and mighty.
  3. Queen of Time Clock
    This may go unnoticed as you enter the store entrance, yet is well worth a look.  To commemorate the store's 21st birthday, this 3.3m tall, exquisite bronze sculpture was designed by Gilbert Bayes.  

Fortnum and Mason - Piccadilly

Another enterprising businessman is responsible for the success of this famous Piccadilly store.

William Fortnum, the store’s joint founder, was once a footman in Queen Anne’s royal household.  This family’s demand for fresh candles each night was to the benefit of said Mr Mason, as due to their wastefulness there was a lot of surplus half-used wax.  Fortnum managed to develop his business knowledge by selling this wax on, thus making a sizable profit into the margin.  Not content with this, he also had a side line business as a grocer.  On persuading his landlord, Hugh Mason, to be his associate, they founded the first Fortnum & Mason store in Mason's small shop in St James's Market in 1707.

Although Fortnum and Mason’s main focus now is selling high end, luxury, exotic speciality food and drink, back in the late 19th C it was credited as being the first UK store to sell baked beans.  Legend has it that the store purchased the entire stock of the newly produced, Heinz Baked Beans, from a US sales rep, and managed to sell them all.  Entrepreneurism at its best!  Further to this, they also claim the very dubious award of being the inventors of the Scotch egg, marketing it as ‘the travellers' snack’, in 1738.  Staff apparently created this travel friendly food using hard boiled eggs wrapped in a parcel of sausage meat.  The Piccadilly site was well situated as it was en-route for westward heading travellers, making it the ideal location to sell this new delicacy!  In recent year’s homeware, beauty and fashion have been successfully added to the Fortnum and Mason brand. It is also the location of a fabulous tea shop and several restaurants.

Holiday apartments in London near Fortnum & Mason

Did You Know?

  1. The clock
    This said masterpiece sits at the front of the building and weighs in excess of 4 tonnes.  At the top of each hour, it quaintly comes to life to enable you to see the co-founders Fortnum and Mason religiously bowing to each other.
  2. Napoleonic Wars
    During this era, the store supplied a range of dried fruit, spices and other preserves to British officers on the front line.   It also provided food for many of Queen Victoria’s court functions, along with, at her own expense, shipments of Fortnum and Mason’s own branded, concentrated beef tea to hospitals during the Crimean War.
  3. A post office before it was invented!
    Before the foundation of the GPO (General Post Office) in 1839, sending letters was, to say the least, a nightmare.  Seeing an opportunity, Fortnum and Mason provided letterboxes which were emptied six times a day- long before our current postal service began.
  4. A connection to Primark?
    What, I hear you ask has this to do with the world renowned Fortnum & Mason who deal in some of the most luxurious goods in the land?  Yes, they do seem worlds apart, however, I’ll let you into a little secret…they are both owned by the same parent company! So why not also head off to Primark for a bargain?

If you intend to make a weekend, or longer out of your shopping experience in London, then look no further!

Euracom can find the accommodation that is just right for you.  We have a range of affordable, luxury, serviced apartments available, to make your stay in London unforgettable.

Take for example… Bayswater Studios, London W2

For a modest fee from £97pn, these serviced apartments are perfect if you’re visiting London for a short stay. They provide a welcoming personal, professional service and boast a private garden for residents.  These newly refurbished apartments range from 1 bed studio simplicity to a 3 bed, luxury space.  Each features a lounge area with TV/ DVD, and a fully fitted kitchen.  With close proximity to the amazing Winter Wonderland in Hyde Park and the Oxford Street and Knightsbridge stores, staying here will certainly make your access to all of London’s attractions easy and pleasurable.

Other features include:

  • Bathroom
  • Concierge / Security / Reception / Door entry phone
  • Daily cleaning service / Laundry / Dry cleaning facilities available
  • DVD player / Telephone / TV / Freeview / Wifi
  • Kitchen / Kitchenette / Dishwasher in some apartments

More about our Bayswater Studios Short Stay serviced apartments London ›

Alternatively, if you are looking for a more luxurious option you could try…..our Serviced apartment rentals in South Kensington, Gloucester Road SW7

These holiday apartments are situated within South Kensington and are well situated within the capital. They provide the perfect, central venue to stay, whether your intention is to shop ‘til you drop or relax in luxury.  From £125p/n, these self-catering, serviced apartments are comfortably furnished with a small, well-equipped kitchen and bathroom with separate shower. Close to Hamleys and Selfridges, along with a host of other central London attractions, they allow easy access to Europe’s largest shopping district, so if you love shopping & luxurious living, these apartments are for you!

Other features include:

  • Concierge / Security / Reception / Door entry phone / Lifts
  • Daily cleaning service / Laundry / dry cleaning facilities available / Dishwasher in some apartments
  • Duplex-style apartment
  • Telephone / TV / Freeview / Wifi

More about our South Kensington, Gloucester Road SW7 serviced apartments ›

Our final featured apartments for this month are our Luxury serviced apartments London Bond Street, W1, offering luxury in the heart of London's West End.  If you’re looking for a luxury serviced apartment at a great price, then this luxury serviced London apartment is perfect for you.  From £208p/n, these serviced apartments vary in size from a 1 bed to a larger 2 bed apartment.  They are tastefully furnished in a contemporary style, giving them a ‘home from home’ feeling.  Each apartment has a comfortable lounge, fully equipped kitchen and bathroom. They allow easy access to Europe’s largest shopping district, the perfect way to combine your love of shopping with luxurious living.

Other features include:

  • Air conditioning/ Central heating/ Door entry phone / Lifts/ Safe
  • Bathroom- (some en-suite)
  • Complimentary grocery shopping service
  • Daily or weekly linen change / Daily cleaning service / Laundry / dry cleaning facilities available
  • DVD player / Radio / Alarm clock/Satellite TV / Tea / coffee making facilities / Telephone / Wifi / TV / Freeview
  • Fully equipped kitchen/Washing machine
  • Spa / health club in building or nearby

More about our London Bond Street W1 serviced apartments ›

So there you have it…a range of the most splendid stores in the world for Christmas shopping.  Miss them, especially at this time of year, at your peril, although don’t leave London without exploring a few of the other thousand retail outlets, boutiques and often quirky corner shops which often go unnoticed! Whatever you do – have a great shopping experience and don't forget, the best way to make the most of any visit to London is to extend your stay by renting one of our fabulous London serviced apartments. Happy shopping!

By Michael Caven from Stockholm, Sweden - Glowing Harrods, CC BY 2.0,

By DAVID HOLT from London, England [CC BY-SA 2.0 (], via Wikimedia Commons

R Sones [CC BY-SA 2.0 (], via Wikimedia Commons

By Andrew Meredith (Own work) [CC BY-SA 3.0 ( or GFDL (], via Wikimedia Commons

By Rob at 6 Nov 2017

There are 59 items on 12 pages.