A decade ago the answer would have been ‘probably not’.
Today, the answer is a resounding ‘yes’.
If you Google ‘benefits of social media to businesses’, you’ll find almost 39m results and the chances are you’ll also get 39m different answers, so which one is right?
Well, a lot of them are. Naturally it depends on a number of factors including the nature of your business, your audience and how you want your business or brand represented but for us at Euracom, perhaps the biggest benefit to us is how cost-effective it is.
Most of the sites we looked at have the same, clinical reasons why social media is good for our business:
- Business exposure
- Increased traffic to our website
- Grow a loyal client base
- Improved sales
- Improved rankings on Google
They are all fine, but how does a small business like us (and you) effectively market ourselves to get our voices heard above all the noise in our industry?
This is what we think and please, if you have something to add about how you use social media, please let us know, via, ahem, social media! You can follow us on Twitter@EuracomLondon and ‘like’ our Facebook page!
- Setting up social media accounts on Twitter, Facebook, Google+, Pinterest etc. is cheap and it gives you the ability to reach a targeted audience very quickly.
- According to socialmediatoday.com, 83% of customers like to connect with their favourite brands on Facebook and 53% on Twitter and a study by Nielsen suggested that 50% of purchases are made based on recommendations your customers see on social media outlets.
- Facebook has 1.3 billion monthly active users and Twitter has around 280 million. That’s a lot of people who have potential access to what we’re saying and selling!
- We now have the ability to interact directly with our customers. We can respond very quickly to questions and issues and we add value to our service offering by writing monthly blog posts (like this one). Company engagement is now a two-way street. We don’t know what you want unless you tell us!
- Ultimately, we’re a business like any other and we have competitors so we need to do all we can to generate leads and sales. Another report by socialmediatoday.com said that 71% of social media users are more likely to purchase products from brands that they are connected on social media websites.
Since we’ve been active on Twitter and Facebook, we have seen our enquiries forapartments in London increase dramatically and we have been able to convert more of those enquiries thanks in part to social media but also because we are all lovely people to deal with and we have the best selection of vacation apartments in Londonand student apartments in London!
The flip side of using social media to drive awareness of your brand and to drive sales is the all too familiar ‘social media fail!’
This is precisely how not to engage with your audience on social media!
Call us today on 020 8420 7666 or email firstname.lastname@example.org for the best accommodation in London!
at 17 Oct 2014
People from all over the world come to London for a million different reasons.
Some come to study, some come to work, some come to visit friends and relatives and some come simply to see what this most cosmopolitan of cities has to offer.
Just before we forget:
- If you are a student in London looking for accommodation, click here
- If you are in London to work and need accommodation, click here
- If you are looking for the best rental accommodation in London, click here
We have a world-class selection of restaurants, theatres, cultural events, markets, open spaces, architecture and attractions but the jewel in London’s crown has to be our collection of museums.
The British Museum
Founded in 1753 by physician, naturalist and collector Sir Hans Sloane who bequeathed his collection of 71,000 objects to King George II, the British Museum was established by an Act of Parliament.
It was the first national public museum in the world and as it does today, it granted free admission to all ‘students and curious persons’. Visitor numbers have grown from around 5,000 a year in the eighteenth century to almost six million a year today.
The major exhibitions you can see today include:
Ancient Lives, New Discoveries – a collection of eight mummies from Egypt and Sudan, each with their own unique story (£, until 30 Nov 2014)
The Other Side of the Medal – How Germany saw the First World War – this collection of German medals made by artists between 1914 and 1919 was designed to influence popular opinion against Germany’s enemies (FREE until 23 Nov 2014)
Exhibitions coming up include:
Ming: 50 Years that changed China – Builders of the Forbidden City and rulers of the global superpower from 1400 – 1450, the Ming dynasty created some of the most beautiful works in the history of art – porcelain, jewellery, gold, furniture, paintings, sculptures and textiles – and many have never been seen outside of China before (£, 18 September 2014 – 5 January 2015)
Germany: Memories of a Nation – this exhibition is a 600-year history in objects in the context of the fall of the Berlin Wall 25 years ago. The show will use objects to investigate the complexities of addressing a German history which is full of both triumphs and tragedies (£, 16 October 2014 – 25 January 2015)
For all the information you need about the British Museum including opening hours, getting there and floor plans, please click here.
The Natural History Museum
Located in South Kensington in one of London’s most beautiful buildings, the National History Museum is a world-renowned museum and science research centre attracting over five million visitors every year.
The museum hosts 70 million natural history specimens and six million rare books and manuscripts and the scientists collaborate internationally on research, collections and information resources.
Entry is free but there is a charge for some of the temporary exhibitions, including:
Britain: One Million Years of the Human Story – Experience the dramatic story of ancient Britain, its changing landscapes and the people who lived here. This major exhibition showcases more than 200 specimens, objects and life-size models (£, until 28 September 2014)
Neanderthal Survival – Neanderthals were exceptionally successful as a human species, surviving more than 250,000 years of extreme climates in Ice Age Europe. Archaeologist Beccy Scott explains what the traces they left behind tell us about their behaviour and how they managed to survive for so long (18 September 2014, 14.30 – 15.00)
There is also a huge amount of things to do for kids. For more information, click here.
For all the information you need about the Natural History Museum including opening hours, getting there and what you can see, please click here.
The Science Museum
Across the road from the Natural History Museum in South Kensington, the Science Museum was opened in 1857 ostensibly as a store of industrial and decorative arts and it has been added to over the years, including a Special Loan Collection of Scientific Instruments in 1876, and in 1883 a science library was established along with the addition of the contents of the Patent Office Museum.
Exhibitions at the Science Museum:
Fly Zone Studio – Make believe you’re an astronaut with the help of green-screen technology
Mysteries of the Unseen World – Explore a world invisible to the naked eye in IMAX style (£)
3D: Printing the Future – Discover how innovators use 3D printers to turn computer data into physical objects that could change your life.
For all the information you need about exhibitions, visiting and tickets, please clickhere.
London’s museums aren’t limited to these three! Here’s a list of museums in London for your entertainment pleasure!
Don’t forget that when you come to London, you’ll need somewhere to stay and here atEuracom, we have a comprehensive selection of apartments in London for tourists, students and corporate visitors.
Call us today on 020 8420 7666 or email email@example.com for the best accommodation in London!
at 17 Sep 2014
Doctor Who told us there would be huge alien spacecraft smashing into Big Ben. Hitchhikers Guide to the Galaxy envisaged a London that was completely destroyed and Star Trek: Into the Darkness went a little easier on us, describing a city filled with slick, curved skyscrapers. A futuristic city in the sky.
Who’d like to take a guess as to what London will be like in 2114? Last month’s blog was about London 100 years ago and the advances we’ve made between then and now in the fields of education, technology, aeronautics, transportation and scientific and medical research have been nothing short of astonishing. But, in 100 years from now, will we, as Back to the Future predicted, be riding around on hoverboards, travelling through the space-time continuum and wearing self-fastening trainers?
London’s Physical Landscape
In terms of the physical landscape, a recent BBC study has suggested that while the jewels in our crown – St. Paul’s, the Tower of London and the Houses of Parliament – will stay essentially as they are, we are destined, given the influx of investment and foreign nationals making our city their home, for a ‘city of Shards’. Structurally and materially we will be building bigger, taller more advanced skyscrapers and the skyline will look vastly different to what we see today.
One of the biggest grievances we have collectively is how bad the traffic is in London. It seems that any time of day or night and wherever you want to go you run into traffic. At the time of writing, petrol is around £1.30/litre and fossil fuel resources, if the Daily Mail to be believed, are dwindling and will run out next Tuesday. Electric cars are slow, take too long to charge and drain very quickly, hybrids are expensive and complex and hydrogen fuel cell-powered cars are still running into manufacturing and power-extraction issues.
If the current rate of technological advancement remains, we’ll see cars that communicate with each other, self-driving cars (Google are developing one), external airbags and self-diagnosing cars, but will they do anything to stop the North Circular Road acting as a giant car park?
The Tube in the Summer…
Hands up who loves getting on the Tube in the summer with three million other people in conditions way above the permitted temperature for transporting cattle? Siemens are developing a driverless, fully wi-fi-enabled train – the Inspiro, below – that’s claimed to be 30% more efficient and 20% lighter with a bigger capacity and full – yes, FULL – air conditioning. Transport for London say that by the end of 2016 there will be 191 walk-through, air-conditioned trains on 40% of the tube network (Circle, District and Hammersmith & City lines) but the issues remain for the deep lines where conventional air-con has been effectively ruled out due to the lack of space for equipment and the perennial problem of dispersing waste heat.
Unpopular with unions it may be but Londoners of the future will still need to get around town and perhaps this is the way to do it.
Money, money, money…
The grief the banks landed us in a few years ago may have signalled a long, slow death knell. The rise of decentralised crypto-currencies such as Bitcoin could well revolutionise how we transact. By 2050 or thereabouts, we may be well on the way to a having just a few regional currencies left fighting against a single worldwide electronic currency, similar in principle to the Euro but on a global scale. What do you think a single currency should be called?
The Most Cosmopolitan City in the World…
Walk through central London today and if you listen carefully, you’ll hear dozens and dozens of languages and dialects from all four corners of the world. It’s one of many things that makes our city so great but in 100 years from now, what languages will we be hearing? Minor languages are dying out remarkably quickly and with over a quarter of the world’s population speaking English, Spanish and Mandarin, these three could well become the dominant languages the world over as early as the end of the 21stcentury as trade, education and science converge.
The truth is, no-one really knows with any degree of certainty what life in London will be like in 2114, but there is one thing we do know for sure. As our children and grandchildren learn about what life was like way back in 2014, they will know that when tourists came to London, the best place to book accommodation was with a company called Euracom!
They had a fantastic collection of apartments in London for students, vacation and holiday apartments in London and corporate accommodation in London at exceptionally reasonable prices and tourists, travellers and corporates flocked to Euracom because of their apartments and their customer service!
Please contact us today on 020 8420 7666 or email firstname.lastname@example.org and we’ll talk you through everything you need to know about booking apartments in London.
at 14 Aug 2014
There are a few weeks until the centenary of the start of the First World War. It was a brutal, bloody war that cost the lives of over 37 million people, both military and civilian, including more than 750,000 Britons.
Without question it was a catastrophe of epic proportions but we’re not going to talk about the war. There are plenty of places online where you can pore over every detail and the BBC have commissioned hundreds of hours of programming charting all aspects of the war, but what was life like in London a century ago?
Actually, it wasn’t too dissimilar to some of the stories we read about today!
The Liberal government under Prime Minister Herbert Asquith was under attack from all sides because of issues in Northern Ireland and the Suffragettes were intensifying their campaign to secure votes for women.
In March, Mary Richardson slashed the Velasquez ‘Rokeby Venus’ painting at the National Gallery and the following month, a Suffragette broke 10 panes of glass with a hatchet at the British Museum while others ran around the country setting fire to empty houses, piers, golf courses and rail stations.
Trade unions were also in the headlines in the first few months of 1914. There were widespread strikes and the year started with a lockout of London’s bricklayers. There were 4m trade union members and a triple alliance of three of the most strategically important trades of the day – miners, railway workers and port workers – were planning a general strike that would have had disastrous consequences for the upcoming war effort (although at the time, the idea that we’d be embroiled in a world war seemed a notion bizarre in the extreme).
It wasn’t all bad news though! In the world of sport, Burnley beat Liverpool 1-0 in the FA Cup Final at Crystal Palace (Wembley wasn’t used until 1923) in front of King George V, the first monarch to attend. Lancashire football was on a purple patch with Blackburn Rovers winning the First Division title, England won the rugby union Grand Slam and Jack Hobbs helped England’s cricketers to a 4-0 series whitewash in South Africa.
OK, so where rugby and cricket are concerned, 1914 was the polar opposite of 2014!
In the world of entertainment, Charlie Chaplin made his film debut in the silent comedy ‘Making a Living’; Pygmalion by George Bernard Shaw opened to rave reviews and the most notable books published in 1914 were Dubliners by James Joyce and Tarzan of the Apes by Edgar Rice Burroughs.
As feelings escalated in Germany, it did cause some trepidation here however while there was some warning of the dangers of war (through books and plays instead of Twitter and the internet in general today), the threat wasn’t taken seriously, it seemed, by anyone.
Janet Morgan, Agatha Christie’s biographer who was due to get married at the outbreak of the war summed up the national sentiment: ‘It’s difficult to appreciate how unexpected the First World War actually was, especially to people like Agatha and her mother who did not read the lines of politician’s speeches or bother dissecting the ambitions of the Kaiser’.
The fundamental difference between then and now is that they knew who the enemy was. Today, we don’t but while we (and the rest of the world) are dealing with potential threats every day, London remains the most vibrant, cosmopolitan city in the world.
On our doorsteps we have world-class culture, entertainment, sport, restaurants, fashion and technology and the biggest businesses in the world are calling our capital home.
We have a thriving an exciting tourism industry and here at Euracom, we have some fantastic apartments to rent in London from where you can get everywhere, see everything and embrace what we think is the best city in the world!
If you are coming here and you need great accommodation in London, please don’t hesitate to call us on +44 (0) 20 8420 7666 or email email@example.com
We hope you enjoyed Wimbledon, we hope you’re enjoying the World Cup (especially Germany’s demolition of Brazil!) and we especially hope you’re enjoying the sunshine!
Have a great month and we’ll see you in August!
at 9 Jul 2014
Rejoice! The summer is here and finally we can get our flip-flops out, put our coats away and buy more charcoal, burger buns and spicy mustard than we will ever need in five lifetimes!
*At the time of writing, it’s raining in London and we have just switched the heating on for a bit…
We have a comprehensive selection of rental accommodation in London so please have a look through the website and then call us on +44 (0) 20 8420 7666 to book!
As you can imagine, the summer months are very busy so if you do want an apartment in London, contact us today because we’re filling up fast!
So, what does this month have in store for us?
Will England win The World Cup?
Unless you’ve been living on the Moon for the last few months, you’ll have been swept up in World Cup fever! The self-proclaimed ‘biggest sporting event on the planet’ starts on Thursday in Brazil.
The tournament has been plagued with infrastructure problems, political unrest and the noticeable lack of Zlatan Ibrahimovic but kicks off with Brazil v Croatia in Sao Paulo at 9pm (GMT) on ITV.
Who are the favourites? We don’t think you can look past the South Americans of Brazil, Argentina and Uruguay with the world-class trio of Neymar Jr, Lionel Messi and Luis Suarez (if he’s recovered from his operation).
Coupled with the fact that no nation from outside South America has ever won a World Cup there and you’ll see why we’ve limited our guesses to three!
You certainly can’t discount the usual Euro-suspects of Spain, France, Italy, The Netherlands and, dare we say it, England.
The Spanish aren’t the Spain of the 2010 World Cup or even the 2012 Euros but they remain strong. The French have the third best player in the world in Franck Ribery but again at the time of writing, he’s suffering from a back injury and may not be fit. The Dutch flatter to deceive at most tournaments while the Italians, notoriously slow-starters, always seem to get stronger the longer they’re playing.
Can England win it? Who knows? Roy has blended youth with experience and he will give the likes of Adam Lallana, Ross Barkley, Luke Shaw and Raheem Sterling game time but do we have what it takes to go all the way? We’re not sure. What we do know is that it will be a fantastic spectacle of football and we’re looking forward to it!
Who do you think will do well? What do you think of Roy’s squad? Is it too experimental? Does he have the right blend of youth and experience? Is he looking to the future? Let us know!
2014 FIFA World Cup Brazil: June 12 2014 – July 13 2014
Will Andy Murray win Wimbledon…again?
We waited 77 years so we can’t be greedy but he most definitely can win it again! Again the usual suspects will be there or thereabouts but Federer’s not getting any younger, Nadal’s recent injury record isn’t great and ‘our Andy’ already beat Novak Djokovic in the 2013 final so why not?
While tennis has been dominated by the Big Four for years, there is some real talent in the form of David Ferrer, Jo-Wilfred Tsonga, Thomas Berdych and Milos Raonic who will all be looking to usurp the domination.
Who’s going to win Wimbledon? Let us know what you think!
Wimbledon, All England Lawn Tennis Club: June 23 2014 – July 6 2014
Cancer Research UK’s Race for Life
The Race for Life is a series of over 300 5k and 10k women-only fundraising events taking place all around the country to raise money for research to help beat all 200 types of cancer.
Run, jog, walk or even dance round the course but however you do it, raise loads of money so we can find a cure for cancer. For the more adventurous, there’s the Pretty Muddy event, a 5k muddy obstacle course and in Cancer Research UKs own words ‘Cancer plays dirty and so can we!’
Click here to find out about the Race for Life, where your nearest events are and how you can raise money.
Our very own Kelly Brogan is doing the Race for Life on Sunday June 15th and all of us at Euracom wish her the very best of luck. Team Kelly is in full effect!
If you’re doing it this year, let us know how you get on and how much money you raised!
Don’t forget Father’s Day…!
It’s on Sunday 15th June and it was essentially ‘invented’ in the States in 1910 at the YMCA in Spokane, Washington. It’s credited to Sonora Smart Dodd, the daughter of an American Civil War veteran.
After hearing a sermon about Mother’s Day in 1909 she told her pastor that fathers should have a similar holiday honouring them (she and her five brothers and sisters were brought up by their father) and the third Sunday in June was chosen!
You can read more about the history of Father’s Day here but wherever you are in the world, don’t forget to honour your dad this Father’s Day!
This has been a bit of a long one but there’s so much to pack in this month, we think it’s worth it!
Remember, if you are coming to the city, check out our apartments in London and then call us for the very best deals!
See you in July!
at 6 Jun 2014