A decade ago the answer would have been ‘probably not’.
Today, the answer is a resounding ‘yes’.
If you Google ‘benefits of social media to businesses’, you’ll find almost 39m results and the chances are you’ll also get 39m different answers, so which one is right?
Well, a lot of them are. Naturally it depends on a number of factors including the nature of your business, your audience and how you want your business or brand represented but for us at Euracom, perhaps the biggest benefit to us is how cost-effective it is.
Most of the sites we looked at have the same, clinical reasons why social media is good for our business:
- Business exposure
- Increased traffic to our website
- Grow a loyal client base
- Improved sales
- Improved rankings on Google
They are all fine, but how does a small business like us (and you) effectively market ourselves to get our voices heard above all the noise in our industry?
This is what we think and please, if you have something to add about how you use social media, please let us know, via, ahem, social media! You can follow us on Twitter@EuracomLondon and ‘like’ our Facebook page!
- Setting up social media accounts on Twitter, Facebook, Google+, Pinterest etc. is cheap and it gives you the ability to reach a targeted audience very quickly.
- According to socialmediatoday.com, 83% of customers like to connect with their favourite brands on Facebook and 53% on Twitter and a study by Nielsen suggested that 50% of purchases are made based on recommendations your customers see on social media outlets.
- Facebook has 1.3 billion monthly active users and Twitter has around 280 million. That’s a lot of people who have potential access to what we’re saying and selling!
- We now have the ability to interact directly with our customers. We can respond very quickly to questions and issues and we add value to our service offering by writing monthly blog posts (like this one). Company engagement is now a two-way street. We don’t know what you want unless you tell us!
- Ultimately, we’re a business like any other and we have competitors so we need to do all we can to generate leads and sales. Another report by socialmediatoday.com said that 71% of social media users are more likely to purchase products from brands that they are connected on social media websites.
Since we’ve been active on Twitter and Facebook, we have seen our enquiries forapartments in London increase dramatically and we have been able to convert more of those enquiries thanks in part to social media but also because we are all lovely people to deal with and we have the best selection of vacation apartments in Londonand student apartments in London!
The flip side of using social media to drive awareness of your brand and to drive sales is the all too familiar ‘social media fail!’
This is precisely how not to engage with your audience on social media!
Call us today on 020 8420 7666 or email firstname.lastname@example.org for the best accommodation in London!By Rob at 17 Oct 2014