A decade ago the answer would have been ‘probably not’.
Today, the answer is a resounding ‘yes’.
If you Google ‘benefits of social media to businesses’, you’ll find almost 39m results and the chances are you’ll also get 39m different answers, so which one is right?
Well, a lot of them are. Naturally it depends on a number of factors including the nature of your business, your audience and how you want your business or brand represented but for us at Euracom, perhaps the biggest benefit to us is how cost-effective it is.
Most of the sites we looked at have the same, clinical reasons why social media is good for our business:
They are all fine, but how does a small business like us (and you) effectively market ourselves to get our voices heard above all the noise in our industry?
This is what we think and please, if you have something to add about how you use social media, please let us know, via, ahem, social media! You can follow us on Twitter@EuracomLondon and ‘like’ our Facebook page!
Since we’ve been active on Twitter and Facebook, we have seen our enquiries forapartments in London increase dramatically and we have been able to convert more of those enquiries thanks in part to social media but also because we are all lovely people to deal with and we have the best selection of vacation apartments in Londonand student apartments in London!
The flip side of using social media to drive awareness of your brand and to drive sales is the all too familiar ‘social media fail!’
This is precisely how not to engage with your audience on social media!
Call us today on 020 8420 7666 or email firstname.lastname@example.org for the best accommodation in London!