London - The Greatest City on Earth!
When you embark on a holiday to our magnificent capital you’ll be taking in one of the most visited and international cities on earth. With its 2000 years of historical influence, cultural diversity, fine food establishments and wonderful vibrant atmosphere, London has something for everyone.
Throughout the centuries London has been city of ideas. The city’s ability to evolve and move with the times has enabled it to embrace and develop into the innovative landscape of original thinking and creativity that it is today. This is essentially one of the many reasons why London has always been such a special place to visit, and indeed live in, and plays an enormous part in why London stands out as being one of the greatest cities in the world.
These innovators, with ‘larger than life’ imaginations, are responsible not only for a wealth of state of the art, architecturally designed buildings such as The Shard and The Gherkin, but also independent contemporary art, (London is the performing arts capital of the world), literature, (authors like Dickens, Orwell and Oscar Wilde make London the world’s greatest literary centre), pioneering music, (London has a marvellous musical heritage – with greats like Bowie, Adele, Queen and George Michael originating here. Added to this the spectacular amount of theatrical masterpieces on offer within London’s theatre land, and you have it all.
So what else attracts visitors to the best city in the world? Aside from our world class theatre, amazing art galleries and cosmopolitan multi- cultural society, 80% of visitors say their main reason for coming to London is ‘culture and heritage’. Incredibly, cultural tourism generates almost £3½ billion a year for London’s economy and visitor numbers continue to grow. Yet the city still has to endeavour to maintain its position internationally, as many other destinations around the globe are promoting cultural strategies to attract the discerning traveller.
This said, London has something that many other countries don’t possess. The pomp, circumstance and pageantry that only Britain can pull off! Take for example the Royal Wedding in May of Prince Harry and Meghan Markle, at Windsor Castle. This iconic event attracted millions to London to celebrate the romantic coupling of an adored British Prince and his glamorous bride. The historical significance of such venues, along with the popularity of our Royal Family, provide a significant benefit to our tourist industry and economy. It’s a known fact that 9 out of 10 trips to London incorporate visits to the city’s top 20 cultural attractions.
So here are several more reasons why London can assuredly call itself ‘the greatest city on Earth.’
Centuries of History
London can boast more than 2,000 years of history, and the London landscape bears testament to more iconic and historically important buildings and landmarks than pretty much anywhere in the world. With Buckingham Palace, The Tower of London and Westminster Abbey, to name just three of these marvels, it’s no surprise that travellers journey from across the world to experience the wonder and majesty of these venues.
Free Cultural Experiences
Though some London attractions have a reputation for being expensive, especially if you have a large family, visitors are regularly extremely surprised that many of the city’s cultural venues are actually free. Unlike the national museums in Paris, New York and Rome where tourists pay an entrance fee, London’s museums, like the Natural History, Science, Victoria and Albert, Tate Modern, National Gallery and the Imperial War Museum are all absolutely free! We are one of the few cities in the world where you’ll be able to witness grand masterpieces and prehistoric historic exhibitions without opening your wallet! What’s more, London’s 2012 Olympic Games saw the city’s popularity skyrocket as a result of visitors being impressed by the value for money they received in the capital. This has been endorsed by producer and artist Will.i.am, (William Adams), who says…. “London is my favourite city on the planet — it’s the cosmopolitan and ‘melting pot’ feel of it all, the open-mindedness to difference and culture. And the whole city is a world-class museum, outdoors and indoors.” A fine endorsement!
London’s Green Spaces
Even though London is a bustling ‘working city’ which attracts large conglomerations of financial and other industries, there are over 5000 acres of amazing green spaces across eight London parks. Hyde Park, for instance, set deep in the heart of London, offers both world-class concerts and events together with plenty of quiet places to unwind and relax. Alternatively, Richmond Park is the largest the eight Royal Parks and the biggest enclosed space in London. Here you’ll find the lovely Isabella Plantation and Pembroke Lodge, along with wonderful herds of Red and Fallow deer. All London parks are free and open daily.
London as a whole has over 8½ million trees, 300,000 gardens and acres upon acres of green space, not only making it one of the prettiest cities in the world, but also enabling it to boast more green spaces than any other European city. Whatever the weather or season, London is always enchantingly beautiful.
Reflection and Respect
London’s recent, and not so recent history, has given Londoners a long held reputation for perseverance, courage and grit in the face of adversity and sorrow. Acclaimed pioneering cultural projects, attracting both intense media coverage, along with over 5 million tourists, have helped us to reflect on such historical events, whilst raising many millions for charity. In 2014 an installation at the Tower of London of 888,246 ceramic hand-made poppies, provided the perfect setting to commemorate the centenary of the First World War. The creative project demonstrated a poignant perspective on a world event and provided a place to reflect and respect those who fell in one of the most beautiful, historic London landmarks. Something for which, we are justly proud.
Continuing on this theme, another sad, yet positive aspect that makes London such a fabulous place is its incredible resilience. Although it has always been, and still remains, one of the safest destinations in the world to visit, recent tragedies such as the London Bridge Bombing at Borough Market will remain etched on our hearts forever. However, Londoners are a particularly defiant crowd and whatever life throws at us, business will continue as normal. A major benefit of visiting London is still the safety aspect however, as many other capital cities are far more dangerous.
British tradition, values and democracy.
Representing over 1000 years of this is our dear Queen Elizabeth. She not only provides Britain with incredible stability and important British values, but is also a testament to our wonderful democratic nation. The Royals, and especially Her Majesty, are undoubtedly important assets to our country and the reason why so many oversees visitors wish to come to experience these traditions for themselves.
Our glorious capital is home to a wealth of shopping delights, whatever your budget. For high end stores you have the wonderful Selfridges, Harrods and Fortnum and Mason, to name just a few, whilst many more fine retailers are just a stone’s throw away in the famous Oxford and Regent Streets. Alternatively for the quirkier gift you could head off to the historic Covent Garden or one of London’s finest markets. Here you’ll not only find some of the best retail therapy around, but also something else London is renowned for, its multi- cultural cuisine. From the traditional English fish and chips, to pasta, curries and a wealth of other delicious delicacies from all over the world, all available at a very reasonable cost. For something fancier, there are a multitude of fine dining establishments throughout the capital, many boasting ‘celebrity chefs’ and Michelin Stars. All are well worth a visit, showing the capital can provide something to suit everyone’s budget.
The Great British Pub
Were you aware that you’re apparently never more than 7 metres from a pub in London? This fact isn’t one that I’ve tested, although it’s a fact that there are well over 7,000 pubs to choose from in the capital. From themed bars to roof top terraces offering anything from craft beers to exotic cocktails, a visit to London isn’t complete without a great British pint! As an alternative to a traditional pub, you could sample the delights of ‘Attendant’, a quirky Victorian toilet which was given a makeover in 2013 and is now perfect for a daytime drink! No one but the British could think up something so novel and extreme, making it another reason why London is so uniquely great.
A Great Multi- Cultural Society
Another thing that makesLondon so special, and indeed puts the ‘Great’ into Great Britain, is that it’s one of the most multicultural cities/countries in the world. Our capital is now home to over 270 nationalities and 300 languages. For many hundreds of years London has researched, studied and collected items from all over the world, making these and the research about them available to everyone. Our great museum displays perfectly express how London has always retained a healthy openness to every society’s ideas, doctrines and discoveries. Similarly, the UK has also welcomed many different cultures and peoples of the world into our cities, making them truly multicultural. Visitors to London will evidence this in many ways, from the comprehensive, worldwide cuisine which is available, to the vibrant communities like China Town within the heart of the capital, making London such a great place to be. In visiting London, whatever your nationality, every tourist will find something familiar, as well as be able to explore the whole world in just one city. Of course there are other global cities, although it’s only in London that you’ll experience and meet people from all over the globe and with them enjoy their theatre, food and music and witness the incredible range of wonderful things that they’ve produced.
A trip to London is actually a walkers paradise, even though for those less energetic there is an excellent public transport network including the famous London bus and underground system. On foot though, you’ll be able to experience all the vibrancy, nostalgia and heritage that London can offer. There’s certainly nothing better than a stroll along the River Thames, which has been meandering through the city since Roman times. Its historic significance won’t be lost on you, and can be enhanced by taking a river boat along this iconic, ancient waterway, to find out more about London’s glorious past.
So why visit London?
Let’s face it tourists don’t generally visit for the weather! However what does attract them is our glorious culture. All the above things and more should tempt you to pay this special, deeply cosmopolitan capital city a visit. From free national museums, historic royal residences and vibrant markets, to the abundance of green spaces across the city, here you’ll be able to enjoy the fantastic range of cultural activities on offer and tailor your visit to your own personal inspiration and connection, desires and interests. You’ll be able to appreciate the ancient alongside the modern and witness London as the world’s number one city for its enormous variety of authentic historical sites and museums- far more than our rivals, as well as its culture and leisure activities and indeed its numerous hidden gems.
You certainly won’t cover all London has to offer in one hit, although once you’ve been hooked on your first visit by our capital’s cultural icons, which are a major part of London’s appeal, and discovered about the past and its legacy, you’ll definitely have a thirst for more and will want to return.
When you do, you can further explore why London’s art fairs, world famous carnivals like Notting Hill, Frieze London and Frieze Masters have attracted so much attention and attendance over the years. The influence of heritage and culture on how ‘attractive’ a city is certainly a key feature which accentuates why people regard London as a city of eclecticism and international appeal. From the old masters and antiquities to modern design and the art of today, there is always a plethora of new and exciting things to see and do in the city, and more importantly something for every pocket, which encourages visitors to revisit again and again. Return visitors to London are willing to go further to experience unique and unusual new attractions. London can offer these in abundance. Take, for example, the city’s range of ‘Late’ events, occurring many of London’s museums and galleries. Here you can immerse yourself in a shared, one-off, cultural experience with a difference.
So why not visit London for the best experience in the world? With 40 million visits to cultural institutions, 14.6 million theatre attendances, 4 world heritage sites, 857 art galleries and 349 live music venues last year alone, it’s definitely THE PLACE TO BE! 16.8 million overseas visitors, nearly 60% of which have made repeat visits, can’t be wrong! So go on….give London a try!
If you intend to extend your stay in London to take in more of our beautiful capital, then Euracom can offer amazing deals on serviced apartments. Not only do these compare more than favourably with a similar standard hotel stay, they also offer more luxury and security to make your stay more enjoyable. Here are just three examples of the many we offer.
These serviced apartments offer luxury in the heart of London. Located off Kensington High Street and with easy access to the Science/Natural History Museums and Olympia, these apartments provide the perfect base for both holidaying families and business travellers alike.
Nightly fees start from just £229p/n, making these spacious, well-proportioned apartments exceptional value. With fully equipped kitchens and a private courtyard garden, the apartments are available with 1-4 bedrooms.
Our St Pauls Queen St serviced apartments are ideal for both business trips and sightseeing trips to London. Situated in London’s financial district, they’re within walking distance of the iconic St Paul's Cathedral, Millennium Bridge, Tate Modern and Shakespeare’s Globe Theatre. With prices starting from £145p/n, these newly refurbished, stylish flats are set in a beautifully designed building, finished to a high specification. Premium quality fittings and soft furnishings come as standard, whilst each apartment is equipped with broadband, wide-screen TV and a luxurious kitchen and bathroom.
These spectacular serviced apartments in Stratford provide easy access to Central London and Canary Wharf. With the O2 arena, the Olympic Park and Excel nearby, this accommodation offers exceptional value from only £93p/n. This splendid development consists of 111 apartments, providing top quality accommodation at an affordable price. The apartments give space and comfort and offer premium quality fittings, soft furnishings and high-spec kitchens and bathrooms throughout. Equipped with modern technology including broadband, wide-screen TV and DVD, the apartments provide a comfortable environment in which to enjoy your stay.
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